A professional brand expediter, Choice International Group has a 20-year track record of developing strong business networks in emerging markets. Primarily focused on automobiles, household appliances, retail distribution and general international trade, Choice International Group has earned the reputation of introducing top-notch brands and providing exceptional products and services to its valued customers. Furthermore, its contribution to the socio-economic and cultural development of Africa has greatly influenced the continent and successfully introduced many famous Chinese brands to the African market.
Major Investment Boost
Through the strategic investment made by the China-Africa Development Fund (CAD Fund) in 2015, Choice International Group became a core shareholder. The major support of national capital investment has enabled the Group to upgrade its business operations and expand its reach across the globe. The strategic alliance with the CAD Fund has provided a powerful impetus for the Group's successful implementation of “going global” overseas operations.
Choice International Group introduced China's leading automobile brand “GAC Motor” and China's famous brand “GREE” Air Conditioner into Nigeria. In 2018, GAC Motor brand passenger car exports accounted for 70% of China's passenger car exports to Nigeria, set up a national brand store and service center in Nigeria and completed the first SKD factory. GREE brand of home and commercial air conditioners have become one of the international brand suppliers for large engineering and construction projects in Nigeria.
In additional, the Group's own brand, headed by “LONTOR”, meets the needs of the African regional market and provides convenient and efficient product supply for local families. It has been the number one market share for many years.
As a leading advocate and facilitator of China-Africa cooperation, Choice International Group will keep playing a vital role in channeling international capital investment into Africa. The Group successfully held the China-Nigeria Governors Forum for two consecutive years in 2016 and 2017, and maintained long-term business and strategic cooperation with Mr. Aliko Dangote, billionaire of Africa.
Beyond its commercial interests, Choice International Group also intends to be a vital partner and facilitator in the cultural relationship between China and Nigeria. It was in furtherance of that desire that the Group have participated in the most influential mass cultural activities in Nigeria such as “AMVCA”, “The Voice Nigeria” and “Miss Nigeria” for many years, and have implemented an Art & Culture Cooperation project in collaboration with Nobel Laureate, Prof. Wole Soyinka.
Besides, Choice International Group is also actively involved in local social welfare activities, participating in the federal government public safety public welfare project; vigorously promoting the development of local sports, participating in the 21st African Athletics Championships, Lagos City Marathon, Feet & Tricks football events, boxing public welfare competitions, etc.
In 2019, the Group established the first “The Belt and Road” West African Commercial Mediation Center to actively promote international commercial mediation, promote the convergence of commercial mediation and judicial procedures, promote a harmonious, mutually beneficial and equal mediation culture, and enhance the “The Belt and Road” good economic order.