In September, the first batch of new standardized retail
stores of Herocean was completed in 4 cities in Tanzania, Zambia and
Mozambique. Combining the advanced store construction standards in China, the
new stores have integrated local needs to the establishment of brand-new standardized
stores, where all elements such as store display, products and promotion are
landed according to high-end and unified standards; and the OBOR system
developed independently by Herocean will be introduced to enable all
franchisees to make orders online and manage in real time. With the grand
opening of these benchmark stores, it attracted many consumers to visit the
stores.
